The Mahindra Thar ROXX made its much-anticipated debut in 2024, quickly becoming one of the most talked-about launches in the Indian automotive market. Mahindra introduced the Thar ROXX at a starting price of Rs 12.99 lakh (ex-showroom), positioning it as an accessible yet premium SUV for enthusiasts and families alike. The launch generated significant excitement, with bookings and deliveries commencing soon after the official unveiling. The Thar ROXX is available in multiple variants, catering to a wide spectrum of buyers, from those seeking a rugged off-roader to those desiring a feature-rich urban SUV.
Mahindra Thar ROXX Specifications
The Mahindra Thar ROXX is a five-seater SUV, offering both petrol and diesel engine options. The diesel variant is powered by a 2.2-litre mHawk engine, delivering 172 bhp at 3500 rpm and 370 Nm of torque between 1500 and 3000 rpm. The petrol variant features a 2.0-litre turbocharged engine, producing up to 177 bhp and 380 Nm of torque in higher trims. The Thar ROXX is available with both manual and automatic transmission options, including a 6-speed manual and a 6-speed AISIN-sourced automatic gearbox. The SUV comes in both rear-wheel-drive (RWD) and four-wheel-drive (4WD) configurations, with the 4WD system reserved for the diesel variant.
In terms of dimensions, the Thar ROXX measures 4428 mm in length, 1870 mm in width, and features a wheelbase of 2850 mm, making it significantly more spacious than its predecessor. The fuel tank capacity stands at 57 litres, ensuring long journeys without frequent refueling stops. The Thar ROXX boasts a ground clearance suitable for off-roading, complemented by 19-inch alloy wheels on top-end variants that enhance its road presence and capability.
Mahindra Thar ROXX Design
The Mahindra Thar ROXX marks a significant departure from the traditional three-door Thar, being built on an all-new platform with a fresh design language. The front fascia features a new grille, flanked by C-shaped LED daytime running lights (DRLs), LED fog lamps, and silver detailing on the bumper. These elements lend the SUV a modern and assertive look while retaining the rugged undertones that define the Thar legacy.
From the side, the Thar ROXX showcases a unique silhouette, with door sills that intrude into the roof and a C-pillar design that has sparked considerable discussion. The rear door handles are positioned vertically and merge seamlessly with the doors, adding to the SUV’s distinctive character. At the rear, the Thar ROXX sports C-shaped taillights that mirror the design of the front DRLs, creating a cohesive visual identity. While the design has received mixed reviews for its departure from the classic Thar ruggedness, it undeniably moves the model upmarket, appealing to a broader audience.
Mahindra Thar ROXX Safety and Features
Safety has been a cornerstone of the Mahindra Thar ROXX’s development. The SUV comes equipped with a comprehensive suite of safety features, including six airbags as standard, three-point seatbelts for all passengers, ISOFIX child seat anchors, and seatbelt reminders. Additional safety technologies include hill hold and hill descent control, traction control, electronic stability program (ESP), roll-over mitigation, brake wiping, and electronic brake prefill.
A standout addition to the Thar ROXX is the Advanced Driver Assistance Systems (ADAS) package. This includes adaptive cruise control, automatic emergency braking, forward collision warning, smart pilot assist, lane departure warning, lane keep assist, high beam assist, and traffic signal recognition. Although official crash test ratings are pending, Mahindra’s reputation for safety and adherence to the latest Bharat NCAP and Global NCAP standards suggest that the Thar ROXX is engineered to offer robust occupant protection.
Mahindra Thar ROXX Engine and Performance
The Mahindra Thar ROXX’s engine lineup is designed to cater to diverse driving preferences. The 2.2-litre mHawk diesel engine is renowned for its torque-rich performance, making it ideal for both highway cruising and off-road adventures. In its higher-spec variants, this engine delivers 175 bhp and 370 Nm of torque, ensuring ample power for challenging terrains. The 2.0-litre turbo petrol engine, on the other hand, offers a spirited drive with up to 177 bhp and 380 Nm of torque, appealing to those who prioritize refinement and acceleration.
Transmission options include both a 6-speed manual and a 6-speed automatic, allowing drivers to choose their preferred driving experience. The 4WD system, available exclusively with the diesel engine, features a low-range transfer case and an electronically locking rear differential. Off-road enthusiasts will appreciate the Thar ROXX’s impressive approach, break-over, and departure angles, as well as its 650 mm water wading capability. Terrain modes for sand, snow, and mud, along with features like IntelliTurnAssist and CrawlSmart off-road cruise control, further enhance its off-road prowess.
Mahindra Thar ROXX Technology and Features
The Mahindra Thar ROXX is equipped with a host of modern technologies and comfort features that elevate the driving experience. The cabin is anchored by a digital instrument cluster that provides comprehensive vehicle information at a glance. The infotainment system supports smartphone connectivity, navigation, and voice commands, ensuring seamless integration with digital lifestyles.
Comfort features include a panoramic sunroof, ventilated seats, and a powered driver seat, all of which contribute to a premium in-cabin experience. The climate control system is designed to maintain optimal comfort across all rows, and the rear seats offer ample legroom and headroom, making the Thar ROXX suitable for long journeys with family or friends. Additional conveniences such as keyless entry, push-button start, and multiple USB charging ports reflect Mahindra’s focus on user-friendly technology.
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Mahindra Thar ROXX Efficiency and Practicality
Despite its robust build and powerful engines, the Mahindra Thar ROXX delivers competitive fuel efficiency for its segment. The diesel variant achieves an ARAI-certified mileage of up to 15.2 kmpl, while the petrol variant offers mileage figures ranging from 12.4 to 15.2 kmpl, depending on the variant and driving conditions. The large 57-litre fuel tank ensures that drivers can embark on extended trips without frequent stops for refueling.